Description:

Bastian Bros. Rochester, New York. Green text on a white background. Information: 7Up is a lemon-lime flavored caffeine-free soft drink that was created by Charles Leiper Grigg in 1929. Originally called “Bib-Label Lithiated Lemon-Lime Soda,” 7Up contained the mood-stabilizing drug lithium citrate until 1948. In the 1950s, 7Up unveiled a new advertising campaign that declared “Nothing Does It Like 7Up!”. Print ads for this campaign featured black and white drawings of people of all ages enjoying the lemon-lime soda in an attempt to market 7Up as a drink the whole family could enjoy. A few of these ads even featured babies drinking 7Up, claiming that the soft drink was “so pure, so wholesome” that “you can give it to babies and feel good about it”. The ads suggested that moms mix equal parts 7Up with milk for a “wholesome combination” that would encourage even the pickiest of toddlers to drink their milk. Please ask specific questions on details, condition, and shipping prior to bidding, ALL ITEMS ARE SOLD AS IS, and the bidder will be responsible for payment. We box and ship what we can to keep costs low, and use USPS and UPS. Large items, extremely fragile, and high value items will be packed by UPS. Quotes available on request

    Dimensions:
  • 1.5" diameter
  • Condition:
  • Excellent Condition

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