Lot 150
Monterey, California: Published by Joseph (Jo) Jacinto Mora, 1941. First edition. This is the second issue of Jo Mora's iconic poster, dated 1933 but published circa 1939, with the map of Salinas around the Sweetheart of the Rodeo replaced with silhouettes of cowboys and their horses. The artist, Jo Mora, is better known as a designer of pictorial maps, which he referred to as cartes. Although his maps tend to be filled with whimsy, this work combines a busy, lighthearted rodeo scene in his humorous cartoony style in the center surrounded by straightforward naturalistic illustrations of cowboys. One of Mora's most enduring creations, this sheet was originally used as a promotional item for the Salinas Rodeo. Later on, the American band the Byrds used the image of the Sweetheart of the Rodeo on their pioneering country-rock album of the same name, released in 1968. The poster is a veritable illustrated encyclopedia entry on the cowboy, filled with information on the various types of cowboys, their fashions, their saddles, their horses, and their relationship to the cattle. A hectic and exaggerated rodeo scene appears in the center, with more realistic illustrations directly below depicting different rodeo activities in close-up detail. Across the top of the sheet and along the sides is a medley of cowboy types throughout history, from the Spanish conquistador of the 16th century to the modern vaqueros and cowboys. Like most of Jo Mora's works, there is a lot going on with regards to its visual presentation and information given. At the top we find the variety of western horse riders presented in a historical manner from the 16th century Spanish conquistador to the modern day cowboy with the "mountain man," "buffalo hunter," and "Texas cowman," included among others. The print is flanked on either side with detailed descriptions and depictions of the various garbs worn by such men. The center portion of the print displays a chaotic, cartoon rodeo scene that is adorned with the "Sweetheart of the Rodeo". Below this scene are several depictions of the various events that take place at the rodeo, some of which include bull and trick riding, steer decorating, calf roping and tying. Also included within the print are numerous drawings of the various saddles, boots, spurs, stirrups, cow brands, ropes, and just about any other element of cowboy life that one can conjure. Please ask specific questions on details, condition, and shipping prior to bidding, ALL ITEMS ARE SOLD AS IS, and the bidder will be responsible for payment. We box and ship what we can to keep costs low, and use USPS and UPS. Large items, extremely fragile, and high value items will be packed by UPS. Quotes available on request
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Dimensions:
- 24.5" x 32" Condition:
- Very Good Condition with 2" tear on the left (see pics). The colors are bright
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