Lot 161
RARE Vintage 1985 Coca Cola "Enjoy Coke" White and Grey Wave Embossed Metal Advertising Sign SBC-027
RARE Vintage 1985 Coca Cola "Enjoy Coke" White and Grey Wave Embossed Metal Advertising Sign SBC-027
Starting Bid: $50
(0 Bids)1985 "Enjoy Coke" sign! Note that this sign, made by "Scioto Signs, Kenton Ohio, U.S.A. 1985. What makes this unique is that at that time Coca-Cola was going through major changes and this logo was quickly changed making these signs limited in production. On the bottom left of this sign is "SBC-027." In 1985, based on information gathered from blind taste tests, Coca-Cola chairman Goizueta decided to reformulate the 99-year-old drink in the hope of combating Pepsi's growing popularity. The change to New Coke was not enthusiastically greeted by the U.S. public. Apparently Goizueta did not take into account the public's emotional attachment to the name "Coca-Cola" and all that it stood for: stability, memories, and the idea of a "golden America." That firestorm ended with the return of the original formula, called Coca-Cola classic, a few months later. The return of original formula Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry. New Coke was universally considered the biggest consumer product blunder of the 1980's, but it was also viewed in a longer term perspective as a positive thing, because of the massive amount of free publicity that the Coke brand received from the debacle. Please ask specific questions on details, condition, and shipping prior to bidding, ALL ITEMS ARE SOLD AS IS, and the bidder will be responsible for payment. We box and ship what we can to keep costs low, and use USPS and UPS. Large items, extremely fragile, and high value items will be packed by UPS. Quotes available on request
- Dimensions: 24" x 24"
- Condition: Very Good Condition
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| From: | To: | Increments: |
|---|---|---|
| $0 | $49 | $5 |
| $50 | $99 | $5 |
| $100 | $199 | $10 |
| $200 | $499 | $25 |
| $500 | $999 | $50 |
| $1,000 | $2,999 | $100 |
| $3,000 | $9,999 | $250 |
| $10,000 + | $500 |